Sunday, November 13, 2011
'Immortals' rules at weekend B.O.
'Immortals'Relativity Media's "Immortals" shipped a much better-than-expected believed debut perf at $32 million from three,112 domestic locations, which lands the film on the greater rung toward profitability, though you will find still additional factors at play.B.O. experts had predicted the vfx-driven three dimensional epic to create around $25 million through Sunday, which Relativity stated will be a solid begin to recovering its $75 million investment after tax savings. The studio has reduced that risk further by about two-thirds, because of foreign pre-sales. But just like virtually every film where exhibs be part of roughly 1 / 2 of the eventual domestic B.O., put into approximately $35 million P&A spend, Relativity will depend totally on a squishy ancillary sell to from the difference for "Immortals."Launched worldwide via local distribs, "Immortals" gained north of $36 million from 35 overseas areas, including China, Germany, Italia, Japan, Russia and also the U.K. (Pre-sales to foreign distribs may prevent Relativity from collecting much else in the overseas B.O., for the way the film works.)The approaching Stateside holiday play period should help, but numerous new records (as well as holdovers) will vie for aud attention.Also bowing a few days ago, Sony's PG-ranked Adam Sandler pic "Jack and Jill" first showed in an believed $26 million, narrowly beating Vital-DreamWorks Animation's stalwart toon holdover "Puss in Boots," which fell just 23% in the third frame for any forecasted weekend take of $25.5 million. "Puss" could find yourself edging out "Jack and Jill" with Monday's actuals.Clint Eastwood's latest directorial effort "J. Edgar" aligned squarely with pre-weekend forecasts, grossing in 72 hours an believed $11.5 million. Warner Bros. released the film limited on Wednesday before growing wide 2 days later pic's five-day cume arrived at $11.six million.In a classical platform release, Magnolia bowed Lars von Trier's Cannes champion "Melancholia" at 19 engagements, scoring $270,000 for that weekend, having a fine per-screen average of $14,210. Contact Andrew Stewart at andrew.stewart@variety.com
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